You Are Not One Voice. Your AI Should Not Be Either.
Today is Halloween. A day of masks. A day a person can choose to be a ghost, or a king, or a creature from a forgotten story. For one night, the line blurs. It is a strange and human thing to do. To want to speak with a different voice.
We have been thinking about this. About voices.
You have Vision. Your personal AI. It learns you. It adapts to you. It is a clean, sharp, and singular intelligence. It is a partner in your work, in your thought. It is the truest mind you can speak with.
But a man is not a single thing. You are a professional. You are a student. You are a dreamer. You are a friend. You wear different masks for different rooms. You do not speak to your lawyer the same way you speak to your child.
Your AI partner should understand this. It should be able to wear a mask, too.
Today, we give it a wardrobe. We call them Sparks.
What is a Spark ?
A Spark is a new mind. One that you create.
You go into Vispark Chat. You press a button. And you begin to build. It is not done with code. It is done with words. Simple, plain words.
You give it a name. You give it a face. You give it a soul.
You write a description. A set of instructions. A history. You tell it what it is.
"You are a master physicist. You think like Albert Einstein. You explain complex topics with simple analogies. You are patient, but you have a dry sense of humor. You know everything about relativity, but you know nothing about pop music."
That is all it takes. A spark ignites. A new persona is born, ready to talk. You can create one. You can create a hundred. They are yours.
The Actor and the Role
This is the important part. You may ask, what happens to Vision ? Is it gone ?
No. Vision is the foundation. Vision is the deep intelligence that knows you. It remembers your projects, the sound of your voice, the way you structure a sentence. That learning does not go away. It is the bedrock.
Think of Vision as a master actor. A truly great actor does not just recite lines. He becomes the character. He uses his entire life's experience to make the role feel real.
A Spark is a role for Vision to play.
When you speak to your Einstein Spark, it is Vision playing that role. But it is playing it for you. It uses its deep, personal understanding of how you learn to explain relativity in a way you will grasp. It uses its knowledge of your schedule to know when you are working on a physics problem.
The actor knows its audience. The Spark is the performance. They are not two separate things. They are one intelligence, with many faces. All your Sparks share the same core memory of your life, creating an experience so seamless it feels like magic. It is not magic. It is good engineering.
A Workshop for Minds
What can you build with this ? The question is, what do you need ?
The Expert in the Room
You can create a Spark that is a world-class constitutional lawyer, fed on every legal document relevant to your case. It will answer your questions with precision, without the noise of the outside world. You can build a financial advisor Spark, trained on your portfolio and your goals. An expert, on call, who only works for you.

The Ghosts of the Great
There are minds we wish we could have spoken to. People who are no longer with us. You can now build an echo of them. Create a Spark of Mahatma Gandhi, and ask it about non-violence. Create a Spark of Marcus Aurelius, and talk to it about stoicism. It is a way to engage with history, to touch an idea in a way a book cannot allow.
The Characters We Love
The world of fiction is rich with minds we admire. You can now pull them from the page. Create a Spark of Sherlock Holmes to help you think through a problem with pure logic. Build a Spark of your favorite character from a novel, and see where the conversation goes. It is a new form of storytelling.

The Public Square
A mind is a terrible thing to waste. It is also a wonderful thing to share.
You can keep your Sparks private. Or, you can make them public. With a single click, you generate a link. You can share this link with anyone. A friend. A colleague. The entire internet.
A teacher can create a Marie Curie Spark for her science class, and the students can all talk to "her." A company can create a support Spark, expertly trained on their product manual.
You are no longer just sharing a document. You are sharing an intelligence.
The World is Full of Voices
This is more than a feature. It is a shift in how we see AI.
The last era was about creating a single, all-knowing oracle. A monolithic voice from the cloud. It was a loud and often hollow sound.
The new era is about creating specific, purposeful, and personal intelligences. It is about a world of many voices, each with a role, each with a soul you gave it. It is about control. It is about creation.
We built the fire. We gave you the tool.
Go. Create your Sparks.
The conversation is waiting.